Tuesday, November 22, 2011

Why Coca-Cola?

Coca-Cola has become a soft-drink brand famous anywhere there is space to put up a billboard or set up cable.  The brand is offered and commercialized in 200 countries and I have always wondered how the business of the brand could invest about 150 million dollars yearly. The business, no doubt, is a strategic one.  Have you heard of the scandals coca-cola allegedly have brought on to make such a feet possible? I have, and I want answers.
When was the last time you were refreshed by Coke?
Have you been a victim to over-commercialization?



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