Coke Commercials

Coke advertisement is a key reason why people drink it. This video exemplifies a few commercials that draw in new coke drinkers. The advertisement is important because it also gives us, consumers, information about how Coke gets our attention and mainly our interest in spending money on their product. Did the history of Coca-Cola Company always strive for over-commercialization? The answer is yes, so please read on to understand

The first way the company tried to appeal people was the way the coke bottle looked. The original design of the bottle was created by Earl R. Dean. Here is a picture of the first failed attempt of a unique design.

This original idea definitely succeeded and even exceeded the goal of originality but it was not convenient. 

Earl R. Dean decided to decrease the width of the middle diameter. This stabilized the bottle so people would be able to conveniently use it. This bottle was accepted by the coca-cola company but many other versions exist especially when other countries’ coca-cola bottles are considered.